I wanna mention something that's been nagging at me for a while, and it's going to be a bit "stream of consciousness" with no edits, so here it goes. Time is our only limited resource. Work is effort over time. More effort means more work gets done. This is the basic principle. For new streamers, there's a lot of content out there that talks about tools, software, platforms, and all of that. Over the last two years, I feel like I've wasted more time researching and watching tutorials on YouTube than I have actually streaming, and the fact is that some of it was a TOTAL waste of time. Here's a few things I've learned recently: 1. Abandon the "meet everyone where they live" strategy. This is a desperate move early on as a streamer, and the time investment of managing several platforms (or the cost of paying for automation to do that) is likely not worth it. If you're fortunate enough to scale and have revenue coming in to support expansion, then do that when the time is right. 2. As streamers, it's the content that's king. This means going out of your comfort zone, pushing the "Go Live" button, and making content. It kind of doesn't matter what it is early, it just needs to be content. 3. As you put in reps, you will get more comfortable. The challenge then becomes consistency. Getting on, putting up content, and engaging the community. Do it over and over until it becomes second nature. 4. Once you've got consistency down, THEN start worrying about metrics. If your input is inconsistent, so will be the output. Using the metrics to guess against inconsistent data is nearly impossible. 5. Eventually, the metrics will tell a story. This is where those influencer videos might make sense to watch, because they are largely talking about how to scale the effort of streaming, not really how to "get started" like they say they are. (edited)
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